Battle of the Cheetos
music / sound / weapons / foley
Credits
Client: Frito Lay
Platform: Online Game
Agency: Goodby Silverstein
Production: North Kingdom
Description
Battle of the Cheetos was a wildly successful campaign game
The mission was to create a whimsical, lighthearted yet intense battle world between armies of grim-faced, determined, fierce snack characters. All of the themes were to be military in nature but needed to have a certain lightheartedness so as not to fall into a blood-and-crumbs paradigm that could easily dominate.
The Creative Brief called for, in addition to military central musical and battle themes. The design of a multitude of weapons intended to be both comic and deadly, if you happen to be a 5 centimeter tall crispy snack.
We were told to think Toy Story…
Awards
FWA SOTM
FWA SOTD